“The pen is mightier than the sword”
The text has the power to change things at scale. I have tried making video/audio content, but the text has appealed to me more than any of them. The books that you read will influence you and in turn your decisions.
Below is an excerpt from the book Anything You Want by Derek Sivers
You should feel pain when you’re unclear E-mail blasts are the best training for being clear. CD Baby had about two million customers. When writing an e-mail to everyone, if I wasn’t perfectly clear, I’d get twenty thousand confused replies, which would take my staff all week to reply to, costing me at least $5,000 plus lost morale. Even if I was very clear but took more than a few sentences to explain something, I’d get thousands of replies from people who never read past the first few sentences. Writing that e-mail to customers—carefully eliminating every unnecessary word, and reshaping every sentence to make sure it could not be misunderstood —would take me all day. One unclear sentence? Immediate $5,000 penalty.